Weekly News via Email
   Set as homepage | Add to favorites | Customer Service | Subscribe Now | Place an Ad | Contact Us | Sitemap Monday, 07.28.2014
Classifieds
News Archive
Su Mo Tu We Th Fr Sa
 1  2  3  4  5
 6  7  8  9  10  11  12
 13  14  15  16  17  18  19
 20  21  22  23  24  25  26
 27  28  29  30  31
Online Extras
Site Services
Around Bend
Outdoor Fun
Travel Info
Shop Local




Members Of



Poll: Today's Live Poll
Email to a friend | Print this | PDF version | Comments (0 posted) 
  Blogger |   del.icio.us |   digg |   newsvine

Aug 18,2006
What Your Car Says About You
by (ARA)

Trendy and artsy: Mini Cooper.  Cool soccer Mom: BMW wagon.  Nostalgia lover: new VW Beetle.  Midlife crisis: vintage Corvette.

It's no accident that certain cars are driven by certain types of people.  In fact, by the time a car has reached the marketplace, a target buyer is practically in its DNA.

 
"Car manufacturers are designing vehicles based on focus group studies that give key insights into satisfying lifestyles, egos and current status symbols," says Ron Miller, a graphic design instructor at The Art Institute of Pittsburgh.  For a recent class, Miller teamed up with EdVenture Partners, a company that pairs schools with actual clients, to create an advertising campaign for Toyota's new introduction, the Yaris.

And talk about a specific demographic.  According to Miller, "Toyota designed the car to appeal to a target demographic of 18 to 30 year olds, so the car features a MP3 player, multiple storage compartments and an appealing price tag of $10,500."

Some drivers may choose a car outside their target demographic intentionally, for example, the soccer Mom who doesn't want to be pegged as one, may choose an SUV hybrid rather than the much-clichéd van, or a middle-aged man may eschew a classic midlife crisis car and go for an upscale, fuel-stingy model like a Prius. 

"The type of car that we choose not only indicates who we are, but also who we would like to be," says Carol Oster, PsyD, a psychology professor at Argosy University/Chicago. "Our cars are often a reflection of the entire person - our past, our future, our hopes and dreams.  So while any car can get us from point A to point B, we often feel a connection to them.  They help us communicate with our fellow drivers."

No one likes to be pigeon-holed, but it's hard to battle back all the research that goes into designing cars.   Toyota, for example, has decided that in the future, the next generation of consumers will be technologically savvy, creative, concerned about the environment, social issues and want value for their dollar. So watch out consumers of the future -- automobile designers have a car in mind for you.

1323 times read

Related news
Are You Driving Tomorrow's Collector Car? by Bend Weekly News Sources posted on Jan 19,2007

Tiny 'smart fortwo' makes its big U.S. debut by Mark_Maynard posted on Jun 15,2007

Cleaner cars are coming, environmental magazine reports by Bend_Weekly_News_Sources posted on Mar 09,2007

Minicars do poorly in head-on crash tests by UPI posted on Apr 14,2009

Europe on the cheap by Debra_J_Saunders posted on Apr 03,2009

Did you enjoy this article? Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00 (total 30 votes)

Market Information
Breaking News
Most Popular
Most Commented
Featured Columnist
Horoscope Guide
Aquarius Aquarius Libra Libra
Aries Aries Pisces Pisces
Cancer Cancer Sagittarius Sagittarius
Capricorn Capricorn Scorpio Scorpio
Gemini Gemini Taurus Taurus
Leo Leo Virgo Virgo
Local Attractions
Bend Visitors & Convention Bureau
Bend Visitors & Convention Bureau

Mt. Bachelor Resort
Mt. Bachelor Resort

Les Schwab Ampitheater
Les Schwab Ampitheater

Deschutes County Fairgrounds
Deschutes County
Fairgrounds

Tower Theatre
Tower Theatre

The High Desert Museum

Advertisements



Deschutes County

Google  
  Web    BendWeekly.com
© 2006 Bend Weekly News
A .Com Endeavors, Inc. Company.
All Rights Reserved. Terms under
which this service is provided to you.
Please read our Privacy Policy. Contact us.
Bend Weekly News & Event Guide Online
   Save the Net
Advertisement
External sites open in new window,
not endorsed by BendWeekly.com
Subscribe in NewsGator Online
Add to Google Add to MSN Add to My AOL
What are RSS headlines?