Weekly News via Email
   Set as homepage | Add to favorites | Customer Service | Subscribe Now | Place an Ad | Contact Us | Sitemap Friday, 10.31.2014
Classifieds
News Archive
Su Mo Tu We Th Fr Sa
 1  2  3
 4  5  6  7  8  9  10
 11  12  13  14  15  16  17
 18  19  20  21  22  23  24
 25  26  27  28
Online Extras
Site Services
Around Bend
Outdoor Fun
Travel Info
Shop Local




Members Of



Poll: Today's Live Poll
Email to a friend | Print this | PDF version | Comments (0 posted) 
  Blogger |   del.icio.us |   digg |   newsvine

Feb 26,2007
Netflix reaches milestone with delivery of one billionth DVD
by Bend Weekly News Sources

Netflix, the world's largest online movie rental service, today said it has delivered the one billionth DVD since the company's subscription service was launched in September 1999. The milestone was reached yesterday, when the drama "Babel" arrived at the home of a subscriber in Helotes, Tex., from Netflix's distribution center in Houston.

Netflix said it viewed the one billionth delivery as symbolic of the company's rapid subscriber growth, high levels of customer satisfaction and a record of operational excellence. Netflix's service is widely recognized as among the best and most reliable in Internet commerce and has for four consecutive polls been named the number one Web site for customer satisfaction by the independent researchers ForeSee Results and FGI Research.

The company said it would give the recipient of the milestone DVD a free lifetime membership to Netflix and would also mark the occasion with an update to the theme line of its current TV advertising campaign, which will now read "Over one billion movies delivered so far. Zero late fees." The theme had previously referred to "Nearly one billion ... "

The one billion deliveries span a movie library that now numbers 70,000 titles. On September 23, 1999, the day Netflix inaugurated its subscription service from a small warehouse in San Jose, Calif., the title count was barely north of 2,000. Subscriber destinations that day included Tucson, Ariz. ("True Crime"), Annapolis, Md. ("Analyze This") and Pottstown, Pa. ("Dr. Strangelove"). Today, Netflix serves more than 6.3 million subscribers and ships approximately 1.5 million of its trademark red mailers per day from 42 distribution centers geographically dispersed across the United States.

"A billion of anything is a lot and it's certainly a nice round number," said Reed Hastings, co-founder and CEO of Netflix. "What it really says to us, however, is that we've been lucky to have such supportive customers over the last seven years and that we've provided them with a distinctive customer experience."

The road to a billion deliveries passed a number of markers. The company delivered its 100,000th DVD in October 1999, its one millionth the following month and its 100 millionth in May 2003. Over the years, the service's five most frequently rented movies have been, in order, "Crash," "Mr. and Mrs. Smith," "Walk the Line," "Hotel Rwanda," and "Million Dollar Baby."

2272 times read

Related news
Netflix to bring Academy Awards marketing campaign to life by Bend Weekly News Sources posted on Feb 02,2007


NW Natural reports strong results for quarter, 2006 by Bend_Weekly_News_Sources posted on Feb 16,2007

Taking Stock: Selling AT&T a bad call by Malcolm_Berko posted on Dec 14,2007

Taking Stock: 10 high-quality issues for the long run by Malcolm_Berko posted on May 11,2007

Did you enjoy this article? Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00 (total 10 votes)

Market Information
Breaking News
Most Popular
Most Commented
Featured Columnist
Horoscope Guide
Aquarius Aquarius Libra Libra
Aries Aries Pisces Pisces
Cancer Cancer Sagittarius Sagittarius
Capricorn Capricorn Scorpio Scorpio
Gemini Gemini Taurus Taurus
Leo Leo Virgo Virgo
Local Attractions
Bend Visitors & Convention Bureau
Bend Visitors & Convention Bureau

Mt. Bachelor Resort
Mt. Bachelor Resort

Les Schwab Ampitheater
Les Schwab Ampitheater

Deschutes County Fairgrounds
Deschutes County
Fairgrounds

Tower Theatre
Tower Theatre

The High Desert Museum

Advertisements



Deschutes County

Google  
  Web    BendWeekly.com
© 2006 Bend Weekly News
A .Com Endeavors, Inc. Company.
All Rights Reserved. Terms under
which this service is provided to you.
Please read our Privacy Policy. Contact us.
Bend Weekly News & Event Guide Online
   Save the Net
Advertisement
External sites open in new window,
not endorsed by BendWeekly.com
Subscribe in NewsGator Online
Add to Google Add to MSN Add to My AOL
What are RSS headlines?