Weekly News via Email
   Set as homepage | Add to favorites | Customer Service | Subscribe Now | Place an Ad | Contact Us | Sitemap Sunday, 05.27.2018
News Archive
Su Mo Tu We Th Fr Sa
 1  2  3  4
 5  6  7  8  9  10  11
 12  13  14  15  16  17  18
 19  20  21  22  23  24  25
 26  27  28  29  30
Online Extras
Site Services
Around Bend
Outdoor Fun
Travel Info
Shop Local

Members Of

Poll: Today's Live Poll
Email to a friend | Print this | PDF version | Comments (0 posted) 
  Blogger |   del.icio.us |   digg |   newsvine

Apr 06,2009
Harley's rejoinder
by The Milwaukee Journal Sentinel

Milwaukee Iron isn't headed for the scrap heap just yet, at least judging from Harley's spunky ad in The New York Times last weekend.

Harley-Davidson's rejoinder to a Times business section article the week before showed a bit of the feistiness that helped build one of the world's best-known brands.

The ad, heavy on patriotism and attitude, told detractors to "file our obituary where the sun don't shine."

The Times ran a freelance piece March 22 that laid out Harley's challenges with an aging customer base amid a severe economic downturn.

There's no doubt Harley is hurting. Demand for the company's signature motorcycles was off 10 percent to 15 percent in January and early February compared with the same period a year ago, according to Robert W. Baird & Co. Dealers expect a 10 percent drop in motorcycle sales this year, although it could be bigger than that, Baird says.

And, yes, Harley does have to find a way to appeal to younger riders. The average age of Harley riders is close to 50.

But during its 106 years, Harley has been down before. It survived the Great Depression and came close to bankruptcy in the 1980s. It survived and thrived in the past 20 years by appealing to baby boomers and greatly expanding its brand recognition. We wouldn't bet against the company that popularized the Hog this time, either.

As Harley might put it: Screw it. Let's ride.

Reprinted From The Milwaukee Journal Sentinel. Distributed By Creators Syndicate Inc.

1303 times read

Related news
Cascade Harley-Davidson Sponsors Toy Drive for Charity by Bend Weekly News Sources posted on Dec 01,2006

One killed, one injured in Benton County motorcycle crash by Cheryl McDermott posted on Feb 12,2008

Two injured in motorcycle crash south of La Pine by Cheryl McDermott posted on Jul 24,2007

Banks man dies in motorcycle vs. SUV crash in Yamhill County by Cheryl McDermott posted on Jul 10,2007

Did you enjoy this article? Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00 (total 38 votes)

Market Information
Breaking News
Most Popular
Most Commented
Featured Columnist
Horoscope Guide
Aquarius Aquarius Libra Libra
Aries Aries Pisces Pisces
Cancer Cancer Sagittarius Sagittarius
Capricorn Capricorn Scorpio Scorpio
Gemini Gemini Taurus Taurus
Leo Leo Virgo Virgo
Local Attractions
Bend Visitors & Convention Bureau
Bend Visitors & Convention Bureau

Mt. Bachelor Resort
Mt. Bachelor Resort

Les Schwab Ampitheater
Les Schwab Ampitheater

Deschutes County Fairgrounds
Deschutes County

Tower Theatre
Tower Theatre

The High Desert Museum


Deschutes County

  Web    BendWeekly.com
© 2006 Bend Weekly News
A .Com Endeavors, Inc. Company.
All Rights Reserved. Terms under
which this service is provided to you.
Please read our Privacy Policy. Contact us.
Bend Weekly News & Event Guide Online
   Save the Net
External sites open in new window,
not endorsed by BendWeekly.com
Subscribe in NewsGator Online
Add to Google Add to MSN Add to My AOL
What are RSS headlines?