Weekly News via Email
   Set as homepage | Add to favorites | Customer Service | Subscribe Now | Place an Ad | Contact Us | Sitemap Thursday, 08.21.2014
Classifieds
News Archive
Su Mo Tu We Th Fr Sa
 1  2  3
 4  5  6  7  8  9  10
 11  12  13  14  15  16  17
 18  19  20  21  22  23  24
 25  26  27  28
Online Extras
Site Services
Around Bend
Outdoor Fun
Travel Info
Shop Local




Members Of



Poll: Today's Live Poll
Email to a friend | Print this | PDF version | Comments (0 posted) 
  Blogger |   del.icio.us |   digg |   newsvine

Feb 02,2007
Netflix to bring Academy Awards marketing campaign to life
by Bend Weekly News Sources

Netflix, the world's largest online movie rental service, today launched a promotional campaign, in cooperation with the Academy of Motion Picture Arts and Sciences, that is geared to promote tune-in to the 79th Academy Awards telecast while entertaining movie fans at Netflix's award-winning Web site (www.netflix.com).

Rooted in this year's Academy Award's promotional theme, which highlights some of cinema's most unforgettable movie lines, the multi-platform effort will utilize online, broadcast, viral and print vehicles to give consumers a chance to learn more about the great movies behind the memorable Oscar quotes.

The promotion will feature a series of efforts, including specially created editorial content at netflix.com and oscar.com. The program will also gain momentum through a national movie quotes survey, communication on Netflix's iconic red mailers, a national radio promotion and a viral video program.

The extensive Oscar-themed messaging on Netflix's home and awards pages includes tune-in information featuring this year's Academy Awards key artwork. The site will showcase Netflix's vast library of Academy Award(R)-winning films, and is designed to be a fun and interactive way for consumers to learn more about the movies they love. Oscar.com will in turn feature Netflix in relation to the quotes campaign. Visitors to the Oscar site will be given the opportunity to link to netflix.com to learn more about their movies of interest.

Netflix will also conduct a survey of its members to find out the most memorable and quotable movie lines from 2006; the survey findings will be distributed nationally. The Netflix viral video program will capture recognizable personalities, and everyday people, performing their version of memorable movie lines from Gone with the Wind, The Wizard of Oz, The Godfather, A Few Good Men and Jerry Maguire. The footage will be posted on a video wall which can be accessed at www.netflix.com/oscars beginning on February 12. Consumers can also post their own video, showcasing quotes from the above mentioned movies, on the site. The first 500 participants will be rewarded with a one-month membership to Netflix. Netflix will also link from this dedicated page to oscar.com where pertinent information about this year's telecast will be featured.

The Academy will integrate Netflix into their national radio promotion campaign with the ABC Television Network promoting its Oscar Night line-up which includes the 79th Academy Awards followed by Jimmy Kimmel Live: After the Academy Awards. The radio promotion, running from February 19 - 23, will prompt listeners to identify movie quotes and encourage them to add these films to their Netflix queue. Netflix memberships will also be given away as prizes.

"The Academy Awards are the Super Bowl of the movie business, and we're extremely pleased to collaborate with the Academy to promote the Oscars and to highlight many of the best loved and best remembered moments in film history," said Leslie Kilgore, chief marketing officer for Netflix." The multi-dimensional nature of the campaign will allow us to reach a wide audience and really engage people in an entertaining way."

"Netflix is an excellent fit for the Academy. The Oscars are a celebration of movies, and Netflix provides greater access to them," said Janet Weiss, the Academy's director of marketing. "The quote campaign truly lends itself to Netflix's online platform."
1907 times read

Related news
Netflix reaches milestone with delivery of one billionth DVD by Bend_Weekly_News_Sources posted on Feb 26,2007


Oscars battle with producer proliferation by Matt Krasnowski posted on Feb 23,2007

Razzies: Saluting the best of the bad by David L. Coddon posted on Feb 22,2008

AFIs 100 Years … 100 Movies counts down top films in 3-hour TV event by Bend Weekly News Sources posted on Jan 19,2007

Did you enjoy this article? Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00Rating: 5.00 (total 36 votes)

Market Information
Breaking News
Most Popular
Most Commented
Featured Columnist
Horoscope Guide
Aquarius Aquarius Libra Libra
Aries Aries Pisces Pisces
Cancer Cancer Sagittarius Sagittarius
Capricorn Capricorn Scorpio Scorpio
Gemini Gemini Taurus Taurus
Leo Leo Virgo Virgo
Local Attractions
Bend Visitors & Convention Bureau
Bend Visitors & Convention Bureau

Mt. Bachelor Resort
Mt. Bachelor Resort

Les Schwab Ampitheater
Les Schwab Ampitheater

Deschutes County Fairgrounds
Deschutes County
Fairgrounds

Tower Theatre
Tower Theatre

The High Desert Museum

Advertisements



Deschutes County

Google  
  Web    BendWeekly.com
© 2006 Bend Weekly News
A .Com Endeavors, Inc. Company.
All Rights Reserved. Terms under
which this service is provided to you.
Please read our Privacy Policy. Contact us.
Bend Weekly News & Event Guide Online
   Save the Net
Advertisement
External sites open in new window,
not endorsed by BendWeekly.com
Subscribe in NewsGator Online
Add to Google Add to MSN Add to My AOL
What are RSS headlines?