Ralph Lauren Fragrances launches www.ralphrocks.com to celebrate the launch of the new fragrance for women, Ralph Rocks.
www.ralphrocks.com is a comprehensive website integrating the elements of fashion, music and fragrance independent from the other RALPH brands.
To play up the excitement around rock-in-roll the site is hosting a "Do You Rock Contest" where visitors can upload their own personal music videos for a chance to win an audition with Atlantic Records. The contest will run from February 1 through April 1, 2007.
www.ralphrocks.com will also host Scottish singer/songwriter Paolo Nutini. This section features downloads of his latest hits from his debut album, These Streets, and a page dedicated to Paolo's personal style.
The new face of Ralph Rocks, Hannah Davis, will be featured on the site as well. The section includes behind-the-scenes photos of the advertising shoot, a Q&A with Hannah, and styling tips on how to get her three favorite fashion looks.
The site illustrates the fun, interactive and rock-n-roll side of the Ralph girl and adds another dimension to the fragrance brand.