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Feb 02,2007
Diamonds - A hot favorite this Valentine's day
by Bend Weekly News Sources

What better way to celebrate the "holiday of love" than giving your loved one diamond jewellery? However, two things generally come to the minds of consumers when they think of diamonds - beauty and a hit to the back pocket.

Yes - diamonds are beautiful. The fire and brilliance of a well-made polished diamond is guaranteed to capture the fascination of all 'lovers' this Valentine's Day. As far as diamonds being expensive goes, Adam Schulman, marketing director of www.diamondcelebrations.com points out that "diamonds have actually become cheaper in real terms over the last few years." Schulman notes that "most people are not aware that the price of diamonds is denominated in US Dollars across the global diamond dealer markets. The significant weakening of the dollar against the Sterling means that diamonds have actually become much more affordable to UK consumers. Furthermore, diamond pricing competitiveness has increased with the emergence of online diamond jewellery retailers over the last couple of years."

The lead-up to the spring season has seen a robust resurgence in the use of fancy coloured diamonds and gemstones in jewellery. Schulman expects a "a splash of colour" in jewellery purchases this Valentine's Day, following the trends set at the world's leading fashion and jewellery shows over the last 12 months. "Let me ask you" says Schulman, "what would your Valentine prefer this Valentine's Day - chocolates that melt, flowers that wilt or diamonds that last forever?"

1011 times read

Related news
Anika Noni Rose to wear Diamond Dream Shoe to the 79th Annual Academy Awards by Bend_Weekly_News_Sources posted on Feb 23,2007

Famous diamond a guest at Smithsonian by UPI posted on Apr 12,2007


Montblanc and Van Cleef & Arpels unveil limited edition 'Mystery Masterpiece' by Bend Weekly News Sources posted on Feb 09,2007

Fragrance Stirs Emotions For Valentine's Day by Bend Weekly News Sources posted on Jan 12,2007

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