Feb 09,2007 00:00
Bend Weekly News Sources
Former Umpqua Bank and AIG Retirement Services leaders join to bolster the progressive brand agency's team.
Creative Brand Communications, Inc. (CBC) recently announced its strategic relaunch as a full-service and innovative branding agency focused on building experiential brands for financial companies in the banking, credit union, legal, financial and professional services industries.
CBC's unique approach to branding is centered on the belief that brands are experienced: touched, tasted, seen, heard and smelled. The agency's services involve reaching far beyond the confines of traditional marketing to ensure each interaction between a person and a company creates a powerful experience that contributes to how the company is positively identified. As a result, CBC's focus areas include every aspect of a client's business, from marketing to human resources, from its facilities to its operations, and beyond.
“Our clients have an uncommon appreciation for the value of developing and sustaining a strong brand and a die-hard dedication that shows they are in it for the long haul,” adds Stephens. “They understand that developing a brand is a company-wide commitment, rather than a single marketing project.”
“CBC tackles financial services branding from a whole different angle,” says Nicole Johansson, marketing manager, Tri Counties Bank, headquartered in Chico, CA. "They have shown us they think outside of the box, which is critical to connect with customers and stand out in the communities we serve.”
CBC also announced that Casey Boggs and Jesse Villanueva have joined the agency as vice president and public relations director, and brand strategist, respectively.
As vice president and public relations director, Casey Boggs brings over ten years of extensive communications experience to CBC with specific expertise in media relations, marketing strategy, crisis communications, internal communications, advertising, corporate imaging, positioning and thought leadership.
Jesse Villanueva joined CBC as brand strategist, primarily responsible for the development and implementation of unique experiential brand strategies for CBC's clients.
Prior to joining CBC, Villanueva was assistant creative director at Umpqua Bank, where he greatly contributed to the expansion of the bank's internationally recognized brand through the development of a wide variety of brand-centered initiatives, from merchandising to environments to Web-based tools and marketing communications. Villanueva is a graduate of the University of Oregon's Journalism and Communication School.
With Jeff Stephens and Jesse Villanueva, CBC features two former members of Umpqua Bank's marketing team. Before founding CBC, Stephens contributed to building Umpqua Bank's noted brand and marketing efforts. The combined quality of branding and communications experiences makes CBC one of the industry's most impressive and experienced agencies for the financial services community.