Mar 02,2007 00:00
Fashion Wars continue: a hemline drawn in the sand
ZOOZOOM, The Original Online Glossy, launches a new season of Fashion Wars, an interactive addition to their award-winning online fashion magazine, where designers go head-to-head with viewers voting for their favorite outfits.
Sadly not everyone wants to play.
There are a number of designers Fashion Wars would like to feature but who don't want to play. Designers have nothing to fear: Last season Michael Kors proved that the big brands have more than just name-recognition. He stood strong and won with good design in a fair fight. Today's consumers want to interact with their brands and Fashion Wars provides a protected environment for this to take place. Guy Trebay of The New York Times asked recently, "Whatever Happened To Now?" It's here; it's called interaction between brand and consumer.
Fashion Wars is fun and educational, innovative and disruptive, with enormous potential to affect the world of fashion. It's what the editors and buyers see each season but this time YOU choose. For instance, store buyers looking to see what outfits are getting traction may make more considered purchases; designers checking out the hits and misses from their collection can make changes. It's democracy in accordance with ZOOZOOM's philosophy of "tools not rules." Of course for us as a fashion magazine it helps us plan our editorial features for fall.
Highly addictive, the more you play the more you learn.
How it works:
A battle is two images that are presented side by side. The images presented are either from the same designer's collection or represent a given look or trend across designers, such as "grey" "shift dresses" or "sleeve details." The images are picked at random and the winners and losers from each battle are recorded with the rolling statistics showing what's "in" and what's "out."